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SEO (Search Engine Optimization) services are a set of practices and techniques aimed at improving a website's visibility and ranking in search engine results pages (SERPs). These services typically involve optimizing various aspects of a website, including its content, structure, and HTML code, to make it more attractive to search engine algorithms. The goal of SEO services is to increase organic (non-paid) traffic to a website by improving its relevance and authority in relation to specific search queries.